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In record time, Louis Vuitton has found a place in the sun in the luxury watch market. A meeting with Albert Bensoussan, coinciding with the launch of the second watch collection from the world's leading luxury goods producer.

Apart from a special edition marketed in 1986 with the support of IWC, Louis Vuitton has been active in the watch market for barely two-and-a-half years, since 2002. A lapse of time which, in principle, is far too short to stake a serious claim in the very select club of luxury watch manufacturers. And yet?

"Today we are producing more than 20,000 watches a year' but fewer than 50,000," proudly declares Albert Bensoussan, director of watch production of the French bag manufacturer, who refuses to be more precise for fear of problems with the stock exchange watchdog. His target in the medium term, i.e. five or six years, is to realise 5% of group turnover with watch products, against 2 to 3% today.

To achieve this, he has at his disposal an instrument unlike any other: the global network of around 350 Louis Vuitton stores, 120 of which currently have exclusive rights to the Tambour range of watches and, very shortly, the new Speedy line. At Louis Vuitton, distribution is special in that it takes place solely through the company's own network: indeed, none of the French manufacturer's watches are sold officially in other points of sale. If such is the case, then the product originates from the grey market or, worse still, is a counterfeit!